Else Nutrition’s cereal to be made available on website
The products are set to launch by June and expand the brand's offering on the platform and will complement already available Else Toddler & Kids Nutrition products.
Sales & Marketing
Food & Beverage
VANCOUVER — ELSE NUTRITION HOLDINGS INC. a Plant-Based baby, toddler, and children’s nutrition company, announces that it has received formal listing approval for its Plant-Based cereals to be listed on Kroger.com. The products are set to launch by June and expand the brand’s offering on the platform and will complement already available Else Toddler & Kids Nutrition products. Else Super Cereals will also be available soon after on Kroger-owned Vitacost.com, an E-commerce leader in the healthy/organic foods space.
“The launch of Else Super Cereals on Kroger’s is an important development for the company, further expanding the reach of this product range, marking our initial entry into the key infant nutrition segment,” said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. “Kroger is a leader in grocery, and we are thrilled that millions of people are seeking healthy, safe, Clean Label Certified nutrition for their babies, particularly amid a time when concern over heavy metals in baby food has and continues to be a huge concern.”
Else Super Cereal is a baby cereal (in the US) granted the Clean Label Project Purity Award, which reportedly tests products for over 400 impurities, heavy metals, and toxins like arsenic and lead cadmium, and others.