Canadian Manufacturing

Electra Meccanica appoints Joseph R. Mitchell as COO

ElectraMeccanica says Mitchell brings decades of experience in the automotive industry and most recently served as CEO at Phoenix Motorcars.

March 30, 2022   by CM Staff

VANCOUVER — Joseph Mitchell will join ElectraMeccanica Vehicles Corp. as chief operating officer as of April 1, 2022.

ElectraMeccanica says Mitchell brings decades of experience in the automotive industry and most recently served as CEO at Phoenix Motorcars, a subsidiary of SPI Energy which is a producer of solar storage EV products.

In his previous role Mitchell was responsible for full P&L, strategic and business planning, operation planning and creating the product roadmap for Phoenix Motorcars.

He also served as president, CEO and a director of UQM Technologies, Inc.

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Mr. Mitchell began his career at the Ford Motor Company as a quality engineer in the glass division. He holds a bachelor of science in business administration, from Niagara University, and an MBA from the Owen Graduate School of Management at Vanderbilt University.

“I am pleased to announce the appointment of Joe Mitchell as our Chief Operating Officer. His decades in the automotive industry as an experienced leader challenging the status quo to shape and steer innovation is directly aligned with ElectraMeccanica’s mission. Joe has had significant expertise driving growth, competitive positioning and profitability across emerging markets. I look forward to working Joe and welcome him to the team,” said Kevin Pavlov, CEO of ElectraMeccanica in a statement.


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