Eco-friendly masks to provide silver lining for declining consumer face mask market
by CM Staff
For face mask businesses to thrive in the post-COVID-19 era, manufacturers must develop masks with distinct product features, says Frost & Sullivan
SANTA CLARA, Calif. — Frost & Sullivan’s recent analysis on the global consumer face mask market finds that the mature market is likely to drop significantly as countries worldwide are gradually lifting face mask mandates with the availability of the COVID-19 vaccine.
As the threat of COVID-19 decreases, the total market of disposable face masks and non-disposable face masks is estimated to witness a negative compound annual growth rate of 39.8%, reaching US$0.44 billion by 2025 from US$5.6 billion in 2020. However, manufacturers’ focus on producing innovative and eco-friendly masks to reduce health concerns such as pollution and flu exposure will drive the market, resulting in investments in anti-microbial technologies and nanotechnologies.
“Countries across the world will lift the face mask mandate once the pandemic is over, resulting in a significant decline in demand for consumer face masks,” said Anjan Kumar Roy, Chemicals, Materials and Nutrition Research Analyst at Frost & Sullivan in a statement. “For face mask businesses to thrive, manufacturers must develop masks with distinct product features such as anti-microbial properties and nanotech filters with adequate virus-size filtration.”
Roy added: “The acceptance of disposable face masks in Europe and North America is likely to decline significantly due to environmental concerns. As a result, the demand for non-disposable face masks is expected to spike in these parts of the world between 2021 and 2025. However, the affinity for disposable face masks in Asia-Pacific (APAC), the most extensive consumer base for face masks, is much higher due to their affordability. Further, with innovation in the non-disposable face mask segment, the eco-friendly mask will increase its adoption base throughout the globe.”
Despite the declining market trend for consumer face masks, manufacturers can focus on the following to tap into growth prospects:
- Consumer masks are quickly becoming a fashion statement. This provides manufacturers an opportunity to create product differentiation through customized features.
- Governments will lift face mask mandates once the pandemic eases, manufacturers should introduce eco-friendly face masks with anti-microbial properties to ensure a sustainable future.
- Manufacturers should promote the regular use of face masks. Increasing awareness through social media and digital platforms will prepare the public for possible future pandemic events while helping ensure market sustainability.