Canadian Manufacturing

Decibel Cannabis announces Paul Wilson as new CEO

Mr. Wilson has served as CEO, President, EVP, and Officer for consumer businesses, including leadership roles at Canadian Tire, Mark's, Princess Auto, Spence Diamonds and Alcanna Nova Cannabis.

June 22, 2021  by CM Staff

CALGARY — Decibel Cannabis Company Inc., a cannabis producer and manufacturer, announces the appointment of Paul Wilson as its Chief Executive Officer, effective Wednesday, June 23rd.

Emphasizing the Company’s objective for brand growth, Mr. Wilson brings CEO and President level experience from consumer brands and is currently a member of Decibel’s board of directors. Mr. Wilson served as CEO, President, EVP, and Officer for consumer businesses, including leadership roles at Canadian Tire, Mark’s, Princess Auto, Spence Diamonds and Alcanna Nova Cannabis.

“We are excited to continue our momentum with this key appointment. We were intent on adding a CEO who would complement our existing strategy and excellent management team” said Cody Church Chairman and interim CEO of Decibel. “The appointment follows a long and intensive search process that considered exceptional internal and external candidates. The focus of the search reflected the priorities of Decibel and the characteristics needed to address them. With Paul, we have selected a strategic leader and brand builder, with Decibel experience at the Board level.”

Paul Wilson commented “the Canadian cannabis industry is now coming together with the appropriate balance of resources to serve consumers. Decibel has done an exceptional job establishing premium brands like Qwest and Qwest Reserve, with production and supply capability to fulfill a significant segment of the rapidly evolving marketplace. I’m excited to be a part of this brand and this team, with a mandate to further strengthen and increase the value our shareholders have recognized.”

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“I’d also like to thank the board of directors for its confidence and more importantly acknowledge the existing management team at Decibel who have established and grown our portfolio of brands as market leaders”, added Mr. Wilson.


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