Corona Canada announces a non-beer beverage
by CM Staff
The product is intended to compete with other sparkling water & alcohol beverages currently on the market.
TORONTO — On May 30th, Corona Canada announced the launch of Corona Tropical, the brand’s first Sparkling Water & Alcohol beverage made with fruit juice. The product is intended to compete with other sparkling water & alcohol beverages currently on the market.
The rise of the ready-to-drink (RTD) category has been a trend for several years. According to IWSR Drinks Market Analysis, RTDs are growing at higher rates than spirits, wine and beer. In fact, the IWSR highlights Canada as a rapid growth market, with a 50 per cent increased compound annual growth rate between 2020-20251. With this in mind, Corona expanded its portfolio into the beyond beer category to cater to consumers looking for alternative alcoholic beverage options.
“The RTD category is evolving exponentially in Canada, with internal data showing a nearly 20 per cent growth rate in 2021,” said Natalie Lucas, Marketing Director, Beyond Beer, Labatt Breweries of Canada. “As more Canadians are seeking out varying beverage options, we’re continuously innovating and evolving to meet the needs and changing demands of our consumers. Corona Tropical brings the essence of Corona to a new, flavourful and approachable premium alcoholic beverage, made with real fruit juice, which Canadians can enjoy just in time for summer.”
Coming soon to Toronto and Vancouver, Corona is also launching Real Fruit Billboards that will reportedly allow consumers to sample and pick real fruit, straight from Corona’s billboard advertisement. Artwork for these billboards will be designed in partnership with Toronto-based sustainability artist, Kae St. Kitts.
“As someone that prioritizes sustainability in all of my pieces, it is such a rewarding experience working with Corona Canada – a brand that shares these values – to help bring to life a unique and interactive piece of art,” said Kae St. Kitts, Toronto-based artist. “As an artist focused on sustainability, I pull so much of my inspiration from the natural beauty that surrounds me and I hope that these Real Fruit Billboards offer Canadians a chance to immerse themselves in a little taste of nature’s paradise, right in the heart of the city.”
Corona Tropical is a refreshing Sparkling Water & Alcohol beverage. Reportedly made with real fruit juice, Corona Tropical contains 3g of sugar and 100 calories per can (355ml serving).