Contactless Somersby farmers’ market sets up shop in Toronto
Upon pick-up, consumers of legal drinking age will be offered a complimentary sample pack of Somersby cider
TORONTO – As of June 13, The Click & Collect Farmers’ Market by Somersby, a contactless shopping experience, will be offering consumers the opportunity to pick up produce through an online pay-what-you-can platform. Upon pick-up, consumers of legal drinking age will be offered a complimentary sample pack of Somersby cider.
“Farmers’ markets in Toronto have been synonymous with bringing the community, both near and far, together,” said John Porter, managing director Carlsberg Canada, in a prepared statement. “We believe that our new normal has compelled us to recreate the experience in such a way that is safe for both our partners and the consumer.”
The online shopping process allows the user to order 100% Ontario local produce bags, register for a pickup time, and collect their bag at a designated location with minimal interaction, all of which respects COVID-19 distancing guidelines set out by the government and the CDC.
The company shared that 100% of all proceeds from the market will be donated to The Stop Community Food Centre.
“While the physical interaction that many have come to know and love when visiting these markets is no longer a possibility this year, the consumers can undoubtedly expect the same quality and assortment of fresh local foods and products,” said Porter.