Canadian Manufacturing

CE Brands adds supply chain and investor relations personnel

by CM Staff   

Financing Human Resources Manufacturing Operations Supply Chain Infrastructure financing human resources Manufacturing personnel announcement supply chain talent workforce

Gilbert Au has experience in supply chain, transformation management and manufacturing and joins as VP Operations at eBuyNow, a wholly-owned subsidiary of CE Brands.

VICTORIA — CE Brands Inc., a data-driven consumer-electronics company, announces additions to its senior operations team in Hong Kong and China to increase operational abilities in the global supply chain management and a manager of investor relations to enhance shareholder communications.

“An important part of our path to a repeatable business model and ambition, which is to sell 192 product categories in the next 5 years, is to ensure the company has the best talent in operations and technology; we are fortunate to be able to add to our management team professionals who have decades of experience in global supply chain management, manufacturing and procurement,” said Chief Executive Officer and Chairman Craig Smith. “The manufacturing industry as a whole is experiencing major supply chain and inventory challenges, with these additions it will considerably help CE Brands to fully execute on our business plan.”

Effective October 1, 2021, Gilbert Au has experience in supply chain, transformation management and manufacturing and joins as VP Operations at eBuyNow, a wholly-owned subsidiary of CE Brands. He will oversee the Company’s sales forecasts and planning and supply chain management for the purpose of managing the on-time manufacturing, reporting and delivery of all company products. In addition, Gilbert will be responsible for the continued evolution and implementation of the ‘CE Method’ throughout the company, the continued maintenance of the Company’s digital reporting within CE Brands business best practices and optimization and management of the product selection, development, QA and certification process. Prior to joining the CE Brands team, Gilbert worked for Bitfury Group as Senior Director of Manufacturing & Supply (Asia) and Fossil Group Inc. where he held the position of Director of Manufacturing & Automation (Hong Kong, China and India).

Effective September 9, 2021, Angus Lou joins eBuyNow as Head of Supply Chain Operations, bringing experience in end-to-end supply chain, eCommerce, and smart retailing with strong development skills in AI, IoT, robotics, data science and product development. At CE Brands, Angus’ key role is to oversee the continued evolution and implementation of ProductLoop reporting within CE Brands’ business best practices. He will oversee the identification, methodology, oversight and management of integration with 3PLs, stock management, forecasting and orders for group online sales. Prior to joining the Company, Angus held the role of Head of Business Solutions for Smart Retail Pte. a Smart Retailing company that works with some of the world’s largest retailers and as Head of R&D and Logistics at Beebot Limited.


Rob Knowles joined the Company effective September 15, 2021, as Manager, Investor Relations with capital markets experience in investor relations, investment banking and equity research. Rob will oversee the Company’s implementation of its investor relations strategy and corporate communications to the investment community. Prior to joining the CE Brands team, Rob held senior Investor Relations positions with Husky Energy and Sunniva, as well as equity research and banking roles with several IIROC licensed Canadian Investment Banks.


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