BRP to launch Can-Am EV motorcycle line
The manufacturer of recreational products says its customers can expect to use the new electric Can-Am motorcycles for everyday commuting.
sales and marketing
VALCOURT — BRP Inc. says its Can-Am brand is returning to its motorcycle roots with a product line-up that will be completely electric.
The company says it will launch a family of electric 2-wheel motorcycles under the Can-Am brand, following 50 years since the brand’s introduction.
“With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market. This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers,” said José Boisjoli, president and CEO of BRP in a statement.
The manufacturer of recreational products says its customers can expect to use the new electric Can-Am motorcycles for everyday commuting. The company also announced that the first models of the complete lineup are expected to be available in mid 2024.