Canadian Manufacturing

BMW Canada survey shows more Canadians are considering electric vehicles due to gas prices

by CM Staff   

Environment Manufacturing Research & Development Sales & Marketing Sustainability Automotive Cleantech Transportation automotive automotive manufacturing Electric Vehicles In Focus Manufacturing Research sales

25% are considering the purchase of an EV within the next two years.

RICHMOND HILL — As gas prices continue to fluctuate, more Canadians say they are considering going electric for their next vehicle, according to a survey commissioned by BMW Group Canada to examine interest in and knowledge about electric vehicles (EVs).

With gas prices ballooning across the country this year, peaking in June above $2 per litre, nearly four in five Canadians are concerned about the operating expenses of their gas-powered vehicles. In fact, 25% are considering the purchase of an EV within the next two years.

The survey findings also demonstrate that Canadian men and women may be divided in terms of their self-described knowledge about electric vehicles and their perceived role in new vehicle purchase decisions in the household.

Key Survey Findings:

  • 79% of Canadians are concerned with operating costs of their internal combustion engine.
  • 25% of Canadians are considering the purchase of an electric vehicle within the next two years.
  • 66% of men consider themselves the primary decision maker when purchasing a new vehicle versus 47% of women.
  • 75% of men consider themselves to be knowledgeable when it comes to understanding EV technology versus 50% of women.
  • 79% of women surveyed say helping the environment is an important factor when considering the purchase of an electric vehicle, versus 65% of men.
  • Men are 7% more willing than women to pay more for an electric vehicle.

“We’re seeing tremendous interest and demand not only among existing BMW owners, but from Canadians across the country when it comes to all-electric vehicles,” said Kevin Marcotte, National Manager, BMW i at BMW Canada. “Our research clearly shows that Canadians care deeply about the environment and are very interested in learning more about electric vehicles. At BMW, we believe that electric mobility is one of the key elements shaping the future of sustainable mobility, and we have the knowledge and experience to help Canadians understand and adapt to this new form of transportation.”

The survey, conducted this summer in partnership with market research firm Maru/Blue, gathered insights from over 1,200 Canadian licensed drivers with representation from every province.


Stories continue below