Beverage manufacturer names Enrico De La Torre as new Commercial Director of Canadian office
by CM Staff
This change goes into effect as of September 2022, following the welcoming of a new CEO and shows the company's efforts in expanding to Canada.
Enrico De La Torre
CERRITOS — Electrolit – a hydration beverage made from pharmaceutical grade ingredients – announces that Enrico De La Torre is the company’s new Commercial Director for the Canada office. This change goes into effect as of September 2022, following the welcoming of a new CEO and shows the company’s efforts in trying to expand to Canada.
“I am honoured to have the opportunity to turn Electrolit into a global powerhouse and I couldn’t be more grateful to be joining such a dedicated team at a company that is quickly gaining momentum,” said Enrico De La Torre. “We’ve seen an opening for growth in the industry when it comes to better for you beverages; I’m excited to continue expanding brand awareness and to bring high quality ingredients and functionality to consumers that want better performance and functionality from the products they purchase.”
Since earning his Bachelors of Commerce and Marketing Management from the University of Guelph in 2009, Enrico has experience working in the commerce and marketing field with industry players such as PepsiCo, RedBull, and Aurora Cannabis. In working for PepsiCo for over three years in field sales, Enrico was reportedly involved with managing high performing teams.
De La Torre’s background in working in the beverage industry has made him the Commercial Director of Electrolit Canada. De La Torre plans to increase overall brand awareness and expand distribution to make Electrolit readily accessible to Canadian consumers.
Scientifically formulated with magnesium, sodium, potassium, calcium and glucose, Electrolit reportedly provides complete hydration when electrolytes and ions are low to replenish the body.
