Bausch + Lomb launches new lubricating eye drops and eyelid cleansing wipes

Biotrue® Hydration Lubricant Eye Drops and Biotrue® Micellar Eyelid Cleansing Wipes

LAVAL — Bausch + Lomb, a global eye health business of Bausch Health Companies Inc., announced on Jul. 12 the U.S. launch of Biotrue® Hydration Boost Lubricant Eye Drops and Biotrue® Micellar Eyelid Cleansing Wipes. Both products are preservative-free and formulated with natural ingredients to relieve symptoms associated with irritated, dry eyes.

“One of the major culprits of dry eyes, which is one of the most common eye conditions in the United States1, is our increasing usage of digital devices. We developed Biotrue® Hydration Boost Lubricant Eye Drops and Biotrue® Micellar Eyelid Cleansing Wipes to provide instant moisture to help relieve dry, digital-device-weary eyes,” said Joe Gordon, U.S. president, Bausch + Lomb.

Biotrue® Hydration Boost Lubricant Eye Drops, which can be used while wearing soft contact lenses, provide moisture and relief for irritated, dry eyes. These eye drops are pH-balanced to match healthy tears with ingredients that include an electrolyte, a component of natural, healthy tears, an antioxidant, to protect against free radicals, and hyaluronan (HA)2, a moisturizer found naturally in tears.

For some patients, eyelid buildup can be associated with irritated, dry eyes. Bausch + Lomb developed Biotrue® Micellar Eyelid Cleansing Wipes to cleanse and hydrate the eyelid area to help eyes feel more comfortable. Similar to the Biotrue® Hydration Boost Lubricant Eye Drops, the cleansing wipes are formulated with ingredients that include HA and an electrolyte as well as a micellar cleanser.

Biotrue® Hydration Boost Lubricant Eye Drops and Biotrue® Micellar Eyelid Cleansing Wipes will be available for purchase in the eye care aisle or online at most national retailers.