Canadian Manufacturing

Avant Brands announces new leadership appointments

by CM Staff   

Human Resources Manufacturing Alcohol & Cannabis cannabis manufacturing human resources Manufacturing personnel announcements talent shortage

Avant Brands Inc. announces the appointment of Matthew Whitt as Chief Financial Officer, effective Jan. 17.

KELOWNA — Avant Brands Inc., a producer of handcrafted cannabis products, announces the appointment of Matthew Whitt as Chief Financial Officer, effective January 17, 2022. In addition, Avant has bolstered its Sales and Marketing team under the leadership of Chris Pearson who joined Avant as Director of Sales in November of 2021.

Mr. Whitt reportedly brings domestic and global financial management experience in a wide variety of industries. He joins Avant from The Valens Company, a cannabis consumer company, where he served as Senior Director of Finance implementing key accounting procedures, reporting frameworks and internal controls and played an integral role in the Company’s acquisitions strategy.

Mr. Pearson joined Avant from Heritage Cannabis where he was Vice President of Customer Experience and, prior to that, Vice President of Sales and Marketing. Mr. Pearson has commercial experience driving performance, revenue and profitability growth. Prior to joining Heritage Cannabis, he was both Chief Executive Officer of CDJ Consulting, a sports management firm, and Commercial Director (Canada) for Ducati, the Italian motorcycle manufacturer.

“We are excited to welcome Matt and Chris to the Avant Brands team,” said Norton Singhavon, Founder and CEO of Avant. “Matt’s experience in the cannabis industry, capital markets expertise and strategic leadership will be invaluable as we embark on Avant’s next chapter of growth.” He continued, “Chris’ extensive sales experience will be a key asset for the Company as we seek to monetize the output of 3PL Ventures, our newest and largest cultivation facility.”


“It’s exciting to join Avant Brands at this particular time because of the transformational change the Company has undergone over the past year,” said Matt Whitt. “In a competitive market at a challenging time, I have been impressed by the fiscal discipline and ambition of Avant. I look forward to working with Norton and the team to build upon the current momentum.”


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