Aurora announces manufacturing agreement with The Valens Company
by CM Staff
The cannabis edibles will be manufactured using SōRSE™ by Valens emulsion technology, an in-house emulsion technology.
EDMONTON — Aurora Cannabis Inc., a Canadian cannabis company, announced a manufacturing agreement with The Valens Company Inc. a manufacturer of cannabis products, to manufacture a new seasonal offering in the mint category.
Launching under Drift Turbo, the Company’s mainstream adult-use recreational brand, the new Canna Cane Mints are a two-piece hard peppermint candy containing 10mg THC (5mg THC per piece). This is the first product offering under the manufacturing arrangement, which is expected to expand in the coming months.
“We know that Canadian cannabis consumers are looking for novelty and variety, and seasonal offerings are a key approach to strategically expanding our portfolio of adult-use products,” said Miguel Martin, CEO, Aurora Cannabis. “Valens’ exceptional manufacturing capabilities complement our product line up this upcoming holiday season. Our strategic relationship is designed to unlock efficiencies as we seek to bring innovation to market with speed and differentiation that connects with consumers.”
The cannabis edibles will be manufactured using SōRSE™ by Valens emulsion technology, an in-house emulsion technology that transforms cannabis oils into water-soluble forms to infuse foods, liquids and topicals without the taste or smell of cannabis.
Tyler Robson, Chief Executive Officer, Co-Founder and Chair of The Valens Company, said, “This is an important milestone for the Canadian cannabis market as two of the largest companies in this sector come together. We have admired Aurora for their leadership and continuing to elevate and challenge industry standards. Our companies share the same ethos when it comes to bringing the highest quality products to market and offering a premium experience to consumers.”