Automaker advances automotive electronics through association membership
by CMO Staff
Audi's association membership will support advances in automotive electronics innovation through collaborations with semiconductor industry members
PHOTO: Audi TT Quantum Gray Edition/AUDI AG
MILPITAS, Calif. – AUDI AG has become the first automotive OEM to join SEMI, the industry association serving the global electronics manufacturing and design supply chain.
The membership will give the German manufacturer of luxury vehicles access to core competencies in developing international standards and harmonizing technology roadmaps and enable the automaker to leverage the global SEMI platform to promote industry alignment across supply-chain segments.
“With rapid advances in automotive electronics technology, semiconductors now play a critical role in innovation and product differentiation,” said Dr. Klaus Buettner, executive vice president Development Electrics/Electronics, CarIT, AUDI AG. “In order to fulfill the promise of sustainable, connected-to-everything, highly automated mobility up to autonomous driving, we need to also align automotive requirements across the entire semiconductor value chain. With its global platform, SEMI is the right association to bring together supply chain stakeholders for the close collaboration critical to driving technology innovation.”
Audi is a founding member of the SEMI Global Automotive Advisory Council (GAAC). Anchoring the SEMI Smart Transportation vertical market platform, GAAC members address automotive technology issues such as device and system reliability and connectivity, promote industry standards, and align roadmaps of carmakers with adjacent industries to accelerate time to market. GAAC has chapters in Europe, the U.S., Japan and Taiwan.
Ajit Manocha, SEMI president and CEO, said SEMI will be positioned to support advances in automotive electronics innovation “from sand to systems.”
Audi, a member of the Volkswagen Group, is headquartered in Ingolstadt, Bavaria, Germany.
