ARC’TERYX announces collaboration with Songtsam on Kawagarbo Series
by CM Staff
Born out of a five-year strategic partnership between ARC'TERYX and Songtsam, the collection is trying to deliver an outdoor exploration experience to consumers.
NEW YORK — ARC’TERYX, a retail product manufacturer specializing in technical apparel and equipment, and Songtsam, a boutique hotel group, jointly held a media sharing session at ARC’TERYX Broadway to unveil the co-branded collection. Born out of a five-year strategic partnership between ARC’TERYX and Songtsam, the collection is trying to deliver an outdoor exploration experience to consumers. The collection’s launch highlights the practical initiatives of the two brands. The session featured Guy Fattal, a well-known outdoor photographer and Florence, the Director of International Sales & Marketing of Songtsam, who shared their insights on the ongoing symbiosis of humans and nature.
“Unexpected situations always occur in every photography project, no matter how much planning and pre-judgment of the route and climate. Through severe cold, strong wind and snowstorm, along steep slopes, cliffs, glaciers and other difficult terrains, ARC’TERYX has always been my most determined alliance”, said Guy Fattal, “The co-branding between Songtsam and ARC’TERYX is inspired by the Chinese mountain culture, which is truly unique and monumental for those of us who love mountain climbing.”
A highlight of the New York media sharing session was the focused presentation of the co-branded Kawagarbo Series. The participants from global media outlets experienced the full range of product of the co-branded collection at ARC’TERYX Broadway in New York. Florence highlighted, “We are excited to inspire and encourage our industry partners to live in harmony with mountains, nature through this global media sharing session of the ARC’TERYX x Songtsam collection.”
Inspired by the Kawagarbo Peak, the product designs are featured on the Beta AR Jacket Men’s, Gamma MX Hoody Men’s, Aerios 15 Backpack. In addition, the inner left pocket of the Beta AR Jacket Men’s is embossed with the collection’s logo that depicts the thirteen peaks of the Meili Snow Mountain.
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