Canadian Manufacturing

Subway restaurants appoints Douglas Fry as country director of Canada

Fry is replacing Cristina Wells, who was recently named to Subway's marketing team as the vice president, U.S. strategy and planning.

October 4, 2021  by CM Staff

Douglas Fry. (CNW Group/SUBWAY Canada)

Quick service restaurant brand Subway has named Douglas Fry as country director of Canada.

In an Oct. 4 news release, Subway officials said that Fry will be responsible for driving brand growth, increasing profit and market share, and providing leadership through strategic planning, innovation, and business improvement.

Fry is replacing Cristina Wells, who was recently named to Subway’s marketing team as the vice president, U.S. strategy and planning.

Fry has more than 20 years of restaurant and consumer packaged goods experience to Subway, previously holding senior leadership positions at McDonald’s Canada, Recipe and Kraft Heinz.

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“We are excited to have Doug onboard at a pivotal point in Subway’s transformation journey,” said Trevor Haynes, president of Subway North America. “His experience building and elevating brands along with his industry knowledge will help us to deliver better food and a better guest experience as part of our commitment to improving across all aspects of our brand.”

“Subway is an iconic global brand that has significant growth opportunities in the Canadian market,” said Fry. “I look forward to working with the team to strengthen Subway’s presence in the region, support our franchisees and deliver for our guests.”

There are 2,900 Subway restaurants in Canada, which are all owned and operated by franchisees.


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