Canadian Manufacturing

Lion Electric secures purchase order of 100 zero-emission trucks from Pride Group Enterprises

The majority of the trucks are expected to be delivered to Pride during 2021

March 25, 2021  by CM Staff

MONTREAL — Lion Electric (Lion) announced that the company has received a purchase order from Pride Group Enterprises (Pride) for the acquisition of 100 all-electric Lion6 and Lion8 trucks.

Pride will be integrating the all-electric trucks into its existing logistics, full maintenance, leasing, rental and equipment retail operations throughout the U.S. and Canada, as well as deploying them with a selection of its fleet management clients.

The majority of the trucks are expected to be delivered to Pride during 2021, with the remainder of deliveries expected to take place in 2022.

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“This order from Pride serves as not only a significant step in Lion’s growth, but also as a milestone in the adoption and deployment of heavy-duty electric vehicles — further proof that zero-emission freight is here, now,” said Marc Bedard, CEO and Founder of Lion in a statement. “We hope this initial deployment of all-electric trucks marks the beginning of a larger ongoing partnership with Pride, and we will be working with their team to ensure that infrastructure and electric vehicle fleet management capabilities are built in tandem to optimize their electric operations.”

“Partnering with Lion on our zero-emission heavy-duty trucking efforts gives Pride the unique advantage of deploying these vehicles on the road in the very short term, and significantly contributes to our goal of 100% electric vehicles, while gaining valuable experience in zero-emission operations,” said Pride Group Enterprises CEO, Sam Johal. “The ability to offer truly zero-emission freight to our customers is a huge step for our business and environment. Along with the support from one of our long-tern financial partners Hitachi Capital, we are excited about partnering with a Canadian EV OEM and promoting the Canadian brand, in the North American market.”