MORELL, P.E.I.—A small town East Coast mussel grower is looking to go global.
P.E.I. Mussel King Inc., based in Morell, is investing in a new on-island cold storage facility that will cut operational costs, improve the quality of its shelled seafood and boost its exports.
The project will eliminate Mussel King’s current process of shipping its mussel off-islands for storage, saving shipping costs and reducing damage caused during transportation.
“The addition of our own cold storage facility is the next logical step in our overall growth strategy,” Esther Dockendorff, the company’s president, said in a statement.
“We now control our product from harvest to final transport,” she added. “Vertical integration is evidence of our ongoing commitment to deliver top-quality products and services to the global market.”
The total value of the cold storage facility was not released, but the federal and provincial governments have respectively committed $500,000 and $1.1 million to the project.