Canadian Manufacturing

The Trade Commissioner Service calls on manufacturers to pitch innovative technologies and solutions to BMW

Canadian start-ups providing clean-tech solutions in a variety of areas of relevance to an automotive manufacturer are invited to apply to the BMW 360° Sustainability Challenge.

June 8, 2021  by Sadi Muktadir

Trade Commissioner Service invites Canadian start-ups providing clean-tech solutions in a variety of areas of relevance to an automotive manufacturer to apply to the BMW 360° Sustainability Challenge

The Trade Commissioner Service (TCS) has developed a relationship with German automotive manufacturer BMW through the TCS’s on‑the‑ground presence at the Canadian Consulate General in Munich, Germany to support the Canadian Technology Accelerator (CTA) AutoTech program.

BMW is now in search of startups with innovative technologies and solutions to help meet their CO2 reduction targets by 2030, and is open to adjusting all aspects of their products and operations with this goal in mind.

Canadian start-ups providing clean-tech solutions that are relevant to an automotive manufacturer, such as solutions involving a circular economy, sustainable materials, the evaluation of supply chains, and energy reduction, would all be a strong fit for BMW’s sustainability challenge. Manufacturers are invited to apply for the BMW 360o Sustainability Challenge, where selected applicants will have the chance to pitch their solution to BMW with winning applicants showcased at the IAA Mobility event in Munich in September. The event will be virtual, and free to attend, and applicants will have the opportunity to meet key commercial entities, industry players, potential buyers, investors and other partners.

Registration deadline: June 28, 2021
Pitch date: July 22, 2021

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German automotive manufacturer BMW has set a CO² reduction target of 200 million tons by 2030 involving all aspects of the corporation’s products and operations.  A key factor in achieving this target is the integration of latest technologies and solutions originating from the global start-up community.  In order to recruit promising start-ups, BMW recently launched the BMW 360° Sustainability Challenge. BMW’s tech scouting platform BMW Startup Garage is managing the sustainability challenge and offers their proven “venture client” model to allow start-ups to participate as a registered supplier in proof-of-concept projects involving remuneration.


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