Talent Canada: No employer too small to avoid glare of social media
Once a post goes viral, it's near-impossible to put the genie back in the bottle
“In the end, we will remember not the words of our enemies, but the silence of our friends.”
The sentiment behind these words spoken by Martin Luther King represents the inspiration for many employees who feel driven to express support for traditionally disadvantaged groups.
As a result, increasingly employers are being asked to respond to employee requests to fight racism through public expressions of support.
A sensitive and well-thought-out response can satisfy employee wishes and elevate workplace morale.
On the other hand, an insensitive response can lead to unnecessary consequences, as recently illustrated in an Ontario Superior Court of Justice lawsuit — Shantz et al. v. Chu.