Canadian Manufacturing

Talent Canada: No employer too small to avoid glare of social media

Once a post goes viral, it's near-impossible to put the genie back in the bottle

February 11, 2021  by Talent Canada

Talent Canada


Demonstrator at a George Floyd protest holding up a Defund the Police sign on June 5 2020 PHOTO: Taymaz Valley via Wikimedia Commons

“In the end, we will remember not the words of our enemies, but the silence of our friends.”

The sentiment behind these words spoken by Martin Luther King represents the inspiration for many employees who feel driven to express support for traditionally disadvantaged groups.

As a result, increasingly employers are being asked to respond to employee requests to fight racism through public expressions of support.

A sensitive and well-thought-out response can satisfy employee wishes and elevate workplace morale.

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On the other hand, an insensitive response can lead to unnecessary consequences, as recently illustrated in an Ontario Superior Court of Justice lawsuit — Shantz et al. v. Chu.

Read more at Talent Canada, one of Canadian Manufacturing‘s sister publications.


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