MRO: Ram challenges the Raptor with the TRX
by Machinery and Equipment MRO
It is no surprise that FCA has decided to compete with the Ford Raptor, by naming its truck the Ram 1500 TRX, or as everyone will call it the T-ReX
In the automotive world, dinosaur names are definitely not common. However, a few years ago, Ford decided to take its F-150 pick-up truck, turn it up to 150 per cent, and call it the Raptor. Since it debuted, it has not had a competitor in the ultimate performance pick-up truck space. Until now.
Anyone who has watched any of the Jurassic Park/World movies, knows that in the franchise there is only one dinosaur that is fiercer and mightier than the Raptor, and that is the T-Rex. Therefore, it is no surprise that FCA has decided to compete with the Ford Raptor, by naming its truck the Ram 1500 TRX, or as everyone will call it the T-ReX.
“The all-new 2021 Ram TRX sets the benchmark for extreme performance pickup trucks and solidifies Ram Truck’s position as the off-road truck leader,” said Mike Koval, Head of Ram Brand, FCA – North America. “Ram has a strong history of high-performance trucks and TRX adds to that while expanding the light-duty lineup with the segment’s best combination of performance, capability, luxury and technology.”