Canadian Manufacturing

Plant: Can’t find top talent? Take a look in the mirror

by Shawn Casemore   

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The hiring process nowadays is different than what it used to be years ago, but attracting and retaining employees comes down to using the same strategies used to sell to customers.

Photo: © ink drop / Adobe Stock

Recalling being offered my first full-time job. It was working at Magna. I was so excited to receive the call to offer me the job, particularly after so many other people had applied.

The salary and benefits were all good, but I was just as excited for the opportunity to move into full-time employment after spending the majority of my life in school and working part-time jobs.
Fast-forward to today.

The job market is a much different place. Opportunities seem endless while talent seems scarce. Even McDonald’s is struggling to compete, with a shift manager receiving somewhere in the neighbourhood of $17 per hour.

This isn’t likely to change anytime soon.


Recent studies suggest that the Canadian economy is about 80 per cent of the way back to pre-pandemic levels from an economic standpoint. Moreover, the fact that the pandemic was essentially a forced recession means the rebound is going to be strong.

Herein lies the challenge.

If you are already struggling to find and retain talent, the market is only going to get tighter.

Read more on Plant Magazine, one of Canadian Manufacturing’s partner publications.


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