Canadian Manufacturing

MRO Magazine: 2021 Ford F-150 takes things a step further

Ford held a virtual launch event for its most important vehicle, the all-new 2021 F-150 pick-up

July 2, 2020  by Mario Cywinski

(Left) Todd Eckert, Ford Motor Co. truck group marketing manager, and Denis Leary, actor, philanthropist and F-150 reveal host, beside the all-new F-150 King Ranch in Antimatter Blue. PHOTO: Ford

In what seems like ages ago, in January, Ford Motor Company held a drive event for its all-new Super Duty pick-up truck in sunny Arizona. Much has changed since that time, and as a result, Ford held a virtual launch event for its most important vehicle, the all-new 2021 F-150 pick-up.

Actor Denis Leary hosted the event, held at the former Willow Run plant in Michigan, which is significant for being where Ford build the B-24 Liberator bomber plane during the Second World War, in a mile-long assembly line. Ford representatives and select Ford customers also helped launch the vehicle.

Read more about the event from MRO, one of Canadian Manufacturing‘s sister publications.


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