Electrical Business Magazine: “There’s a lot of value in a name” – AOMS rebrands to Brickeye
Tim Angus, president & CEO at Brickeye says a name is both a form of identification and a signifier of a company's brand promise.
March 16, 2022 – AOMS Technologies—a player in IoT solutions for construction and industrial applications—has formally rebranded to Brickeye (a company it acquired last year).
“The acquisition of the original Brickeye brand allowed us to expand our solution to better serve those in construction risk management,” said Hamid Alemohammad, COO. “With this rebrand, we will continue to build upon the foundation of AOMS, while moving toward further developing our intelligent, data-driven solutions.”
AOMS stood for “Advanced Opto-Mechanical Systems”.
“There’s a lot of value in a name, as it’s both a form of identification and a signifier of a company’s brand promise,” said Tim Angus, president & CEO.