Canadian Manufacturing

Peugeot hits the road again in the Americas

The 200-year-old Peugeot brand will make a comeback to North American markets as part of a brand expansion plan


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PHOTO: Peugeot 3008 THP 165 EAT6 Allure GT-Line (II)

ATLANTA – The French maker of Peugeot automobiles plans to reintroduce the cars to North American markets.

PSA Group, which also makes Citroen, did not say when it expects the 200-year-old Peugeot brand to make it to American and Canadian showroom floors.

The company said Tuesday that the return of the Peugeot is part of a ten-year plan announced in 2016, which includes a car sharing service of more than 500 vehicles introduced in Washington, D.C., last year.

The market expansion continues a remarkable turnaround for PSA, which had to be bailed out in 2014.

In 2017, PSA bought General Motors’ Opel and Vauxhall brands for $2.33 billion, making it Europe’s No. 2 automaker after Volkswagen.


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