Canadian Manufacturing

Wendy’s Canada introduces greenhouse-grown lettuce

All lettuce served will be grown in Canadian-sourced peat with zero pesticides

July 14, 2020  by CM Staff

Wendy’s Canada introduces greenhouse-grown lettuce in full Canadian menu. PHOTO: Wendy’s Restaurants of Canada

TORONTO — On July 14, fast food chain Wendy’s Canada announced that the company would be introducing 100% Canadian greenhouse-grown lettuce in its salads and sandwiches.

According to a statement, Wendy’s will be the first brand in the Canadian quick service restaurant (QSR) industry to greenhouse-grown lettuce in all 384 of its restaurants across the country.

All lettuce served will be grown in Canadian-sourced peat with zero pesticides.

“The move to greenhouse-grown lettuce is part of our ongoing commitment to offer Canadians the highest quality, best-tasting ingredients. We know that greenhouse farms grow produce that hits the mark every time,” said Lisa Deletroz, senior director, marketing, Wendy’s Canada, in a prepared statement. “What’s more, this transition will enable Wendy’s to further support Canadian producers and the Canadian economy, while offering supply predictability and consistency.”

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Whole Leaf, the grower of Inspired Leaves, will provide the greenhouse-grown lettuce to all Wendy’s locations in Canada. Located in Coaldale, Alta., its greenhouse technology allows Whole Leaf to reduce its water consumption by over 90%. Whole Leaf also has an onsite process that captures waste heat and CO2 at the same time, reducing greenhouse gas emissions and allowing it to be completely self-sufficient for electricity and heating.

“We are proud to partner with Wendy’s Canada on its initiative to supply zero-pesticide lettuce,” said Rindi Bristol, senior director, sales, Whole Leaf, in a statement. “With more Canadians looking for sustainable products, this strategic partnership allows us to reach Wendy’s customers all-year round with high-quality fresh produce alongside a brand that is committed to quality and sustainability.”