Club Coffee enhances consumer recycling and composting information on pack
by CM Staff
How2Recycle and How2Compost labelling helps consumers understand “what goes where”, according to Club Coffee
PHOTO: Club Coffee via Twitter @ClubcoffeeLP
TORONTO — Club Coffee, a plant-based compostable single-serve coffee pods provider, announced the company will be implementing the How2Recycle and How2Compost label instructions on its packaging.
While How2Recycle is a standardized labeling system that clearly communicates recycling instructions to the public, the How2Compost label helps consumers recognize the distinction between certified compostable products, and packaging that is often not compostable but may be recyclable.
“From our first steps to a compostable coffee pod, we heard about the importance of simple information for consumers on what to do with them after they’ve enjoyed their coffee,” said CEO John Pigott in a prepared statement. “Putting the How2Recycle and How2Compost information on packages starting with our own Club Coffee Craft Roasters is our next step forward along our sustainable commitment by delivering the information consumers need to properly discard their packaging.”
Club Coffee’s action comes as the Ontario government has created a new system where industries will be responsible for keeping packaging in the economy and out of landfills.
“Ontario’s environment minister Jeff Yurek and Premier Doug Ford have made it clear that companies like ours will drive new composting and recycling solutions,” Pigott said. “We’re proud to play a leading and innovative role in making that happen. Joining the How2Recycle and How2Compost team of other North American business leaders is one part of our strategy to deliver the sustainability results that we all want.”
