Alberta Beverage Container Recycling Corp. launching new initiative to boost return rate
by CM Staff
To launch its newest campaign, the ABCRC is enlisting the public's help to identify and contain all depot-qualifying containers to help Alberta increase its return rate.
CALGARY — The Alberta Beverage Container Recycling Corporation is applauding Albertans for returning over 2.1 billion non-refillable beverage containers last year.
It says this method of recycling helped their province achieve an 84 per cent of return rate. At the same time, 84 per cent leaves room for improvement.
To launch its newest campaign, the ABCRC is enlisting the public’s help to identify and contain all depot-qualifying containers to help Alberta increase its return rate.
“As Albertans, our mission is simple: to contain ‘The Unreturned’,” said Lori Koebel, Director, Sustainability & Communications, ABCRC in a statement.
“We know that 16 per cent of deposit bearing beverage containers don’t make it back to the Depot, where they belong. They get forgotten in garages, left in arena bleachers, or left behind after picnics. We need the public’s help to get to 100 per cent, to keep Alberta green and among the best recycling provinces in the country.”
The province-wide campaign will run throughout the summer and launch with a two-storey, interactive ‘Plinko-style’ game titled the ‘Depot Drop.’ The event will take place in downtown Calgary at 12 Ave SE & Macleod Trail South.
Open to the public for a limited time, the game invites players to identify ‘The Unreturned’ for a chance to win a range of Alberta-based, eco-friendly prizes that include a two-day, GoldLeaf Service rail journey for two on the famous Rocky Mountaineer and a host of other family-friendly prizes.
