Canadian Manufacturing

Google, Mattel bringing back View-Master toy

The classic photo viewer from a low-tech era will be updated with smartphone compatibility



View-Master promises users can explore famous places, landmarks, nature, planets and more in 360 degree “photospheres.” PHOTO: Mattel Inc.

View-Master promises users can explore famous places, landmarks, nature, planets and more in 360 degree “photospheres.” PHOTO: Mattel Inc.

NEW YORK—Mattel and Google are trying to bring the 75-year-old View-Master into the 21st century, updating the iconic stereoscopic photo viewer with smartphone compatibility and virtual reality technology.

It’s a long way from Google Glass, both in price and aim.

Targeted at families, the updated View-Master has users insert a smartphone into a headset. Using a smartphone app, the gadget will immerse kids in a slew of virtual worlds, from far-off cities to outer space.

Mattel Inc. and Google Inc. unveiled the virtual reality viewer February 13 at Mattel’s New York City office.

The device launches in the fall, so the companies had no finished product to show off. But Mattel demonstrated the technology using Google Cardboard, a cardboard attachment that turns smartphones into virtual reality viewers.

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