Canadian Manufacturing

Light trucks push Canadian auto sales to record level in November

DesRosiers Automotive Consultants data showed sales through first 11 months of 2014 just shy of total sold all last year



TORONTO—Canadian drivers looking for a new truck help push auto sales up 3.6 per cent in November to set a record for the month, according to DesRosiers Automotive Consultants Inc.

Meanwhile, DesRosiers noted that sales through the first 11 months of the year were just shy of the total sold in all of last year.

“It is a rare occurrence to be just 24,901 units short of last year’s overall total in November but here we are,” the firm said in a note to clients.

DesRosiers said light vehicle sales in Canada reached 138,694 last month, up from 133,860 in the same month last year.

The increase came as light truck sales increased 10.2 per cent to 84,826 compared with 76,949 in November 2013.

Car sales slipped 5.3 per cent to 53,868 from 56,911 a year ago.

Sales for the year to date totalled 1,718,211, up 5.4 per cent from 1,630,076 a year ago.

Chrysler Canada Inc. claimed the top spot among the automakers with 20,922 vehicles sold last month, up from 19,206 in November 2013 as a gain in truck sales outpaced a drop in car sales.

Truck sales at the automaker totalled 18,961 for the month, up 17.4 per cent from 16,153 a year ago, while the company’s car sales amounted to 1,961 vehicles, down 35.8 per cent from 3,053 in November last year.

“With a broad portfolio of competitive and desirable vehicles … (we) continue to gain momentum in the market as evidenced by our streak of five full years of monthly sales growth,” said David Buckingham, Chrysler Canada’s chief operating officer.

Meanwhile, Ford Motor Co. of Canada, Ltd. sales totalled 20,067, putting it second place for the month, up two per cent from 19,668 a year ago.

Ford truck sales were up 9.3 per cent at 16,341 compared with 14,951 a year ago, while car sales fell 21 per cent to 3,726 from 4,717.

“The much-anticipated all-new 2015 F-150 is beginning to hit showrooms and set a new standard for trucks,” Ford Canada president and chief executive Dianne Craig said in a statement.

General Motors of Canada Ltd. (GM Canada) said its November sales in Canada were up 10.2 per cent from a year ago at 19,264 compared with 17,482 in November 2013.

The increase came as GM Canada truck sales rose 8.8 per cent to 13,458 from 12,368, while car sales gained 13.5 per cent to total 5,806, up from 5,114 a year ago.

Total GM Canada sales for the year to date totalled 230,553, up six per cent from 217,908 for the same period last year.

The market share held by the three automakers was 43.3 per cent last month, up from 42 per cent a year ago.

Toyota Canada Inc. topped the import automakers as it sold 13,367 vehicles last month, down from 13,952 a year ago.

Meanwhile, the Japanese automaker’s Lexus nameplate reported its sales improved 5.4 per cent to 1,402 compared with 1,330 a year ago.

Scion sales dropped to 194 from 310.

According to DesRosiers, Honda Canada Inc. sold 12,736 vehicles last month, up 3.9 per cent from 12,258 a year ago, while Hyundai Auto Canada Corp. sold 10,061 compared with 10,001 in November 2013.

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