Moose Knuckles has agreed to make it clearer that certain parkas are made with Canadian and imported components, and will donate $750,000 to charity
OTTAWA—Winter jacket maker Moose Knuckles has reached a deal with the Competition Bureau regarding concerns over its advertising and labelling of certain parkas that are promoted as made-in-Canada.
Under the agreement, reached through mediation, the company has agreed to donate $750,000 over five years to charities in Canada, such as those that provide winter coats to children in need.
In addition, Moose Knuckles has agreed to make it clearer that certain parkas are made with Canadian and imported components.
The company will also add operations at its Canadian factories and implement an internal compliance program to ensure that advertising and labelling issues do not occur again.
The Competition Bureau had alleged winter coats marketed as made-in-Canada were mostly made in Vietnam and elsewhere in Asia.
The bureau alleged that only the finishing touches to the jackets, such as the trim, zippers and snaps, are done in Canada, something that Moose Knuckles “vigorously” rejected.