Company introducing international premium economy cabin and Air Canada rouge leisure airline
MONTREAL—Air Canada will expand and modernize its international widebody fleet with five new Boeing 777-300ER aircraft. Along with two Boeing 777-300ER aircraft to be delivered in June and August 2013, the company will add three new Boeing 777-300ER aircraft to be delivered in November and December 2013 and February 2014. With the addition of these five aircraft, Air Canada’s Boeing 777 fleet will consist of 23 aircraft comprising the latest generation of 300ER and 200LR models.
Air Canada will also introduce the Boeing 787 aircraft into its fleet. Air Canada’s 37 Boeing 787 planes will feature a new, enhanced version of Air Canada’s executive first lie-flat beds, in addition to premium economy and economy options.
Air Canada will also introduce an international premium economy cabin. The airline said the move is part of its modernization strategy of widebody fleet with the addition of five new Boeing 777-300ER aircraft.
The new premium economy cabin will offer travellers a dedicated cabin with larger seats. Travellers will also be offered premium meals with complimentary bar service and priority check-in and baggage delivery at the airport. The premium economy cabin will be introduced on Air Canada’s Montreal-Paris flights beginning July 11.
The company also launched its new leisure airline, called Air Canada rouge, late last year. The airline is offering introductory fares at aircanada.com and through travel agents.
“With the introduction today of Air Canada rouge, Air Canada enters today’s growing leisure travel market on a truly competitive basis,” said Ben Smith, Air Canada’s executive VP and chief commercial officer. “In partnership with Air Canada Vacations, part of our new leisure group, Air Canada rouge will leverage the strengths of Air Canada’s extensive network, operational expertise and frequent flyer reward program in order to offer Canadians great value for their vacation travel.”