26 million fewer tons of carbon emissions since 1997
In Canada, the first hybrid, the Toyota Prius launched in 2001 and began as an exploration of future technologies, but has since evolved into a family to suit consumer needs. The Prius has been the best-selling hybrid every year since its launch, with the exception of 2006 – 2008 when it was outsold by the first generation Camry Hybrid. With the addition of the Prius v and Prius c earlier this year, the Prius family has seen total sales of over 26,000 as of March 2012.
“At Toyota Canada, we’ve seen how hybrids are moving mainstream,” said Tony Wearing, senior managing director at Toyota Canada Inc. “For example, in April – the first full month of sales for the Prius c, 556 of this model were purchased, more than the 418 original Priuses sold in its first full year. A testament to how Canadians are embracing hybrids now more than ever before.”
With 10 hybrids currently on the market, Toyota Canada hybrid vehicles have accounted for over 80 percent of the Canadian hybrid market. With the Lexus ES 300h scheduled for launch in North America, TMC is committed to augmenting its product lineup even further.
As of April 30, 2012, TMC calculates that TMC hybrid vehicles, since 1997, have led to approximately 26 million fewer tons of CO2 emissions—considered to be a cause of climate change—than would have been emitted by gasoline-powered vehicles of similar size and driving performance. “That is equivalent to the amount of water that flows over Niagara Falls in three hours and ten minutes.” added Tony Wearing.
Having positioned hybrid technologies—consisting of the component technologies necessary for development of various environment-friendly cars—as key technologies, TMC plans to continue working to further raise performance, reduce costs, and expand its product lineup, including that of non-hybrid environment-friendly vehicles, to create vehicles that are popular with consumers.