Canadian Manufacturing

Line-X buys B2B Web portal for auto aftermarket suppliers, retailers

Allows it franchises to connect directly with accessory manufacturers.

HUNTSVILLE, Ala.—Line-X Protective Coatings announced today it has purchased American Aftermarket Group (AAG), owner and operator of a member-based business-to-business Web portal for the automotive and truck accessory aftermarket industry.

“We recognized the added value of bringing new products, like truck accessories, into the Line-X franchise network. Our purchase of the American Aftermarket Group will provide our franchisees with direct access to accessory manufacturers and added incentives which we will pass on to our customers,” said Kevin Heronimus, CEO of Line-X.

AAG, based in Strasbourgh, Ohio, currently has over 100 supplier members, which can connect to retailers directly through its Web portal, circumventing traditional distribution channels. The firm also produces reports on trends in the automotive aftermarket industry.

“It’s a great day for both AAG and Line-X as our businesses will have new opportunities to offer customers unique automotive aftermarket customization options via AAG’s well-developed factory-direct distribution system,” said Todd Robertson, president of AAG.

Line-X operates more than 500 franchises in 48 countries—about 60 in Canada, and is a manufacturer of polymer-based protective coatings for applications in numerous industries, including automotive, industrial and military.

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