Web Tips: Copywriting your landing page

Once you’ve honed your landing page headline the next step is to practice persuasive copywriting techniques.
 
The first sentence in your copy is the most important because it determines if your website visitor will read subsequent sentences. People read more slowly on the web and are reluctant to read large blocks of text, so keep sentences and paragraphs short. Pare your copy down: no extra words, no extra sentences.
Other tips for landing page copy:
• Follow the AIDA formula: attract visitors’ attention, get their interest, create a desire for your product or service, and motivate visitors to act.
• Limit paragraphs to one or two lines.
• Focus on the benefits you’ll bring the visitor.
• Avoid using “we” or your company name in copy.
• Keep the majority of text on the first screen with no scrolling.
• Focus on selling the offer—nothing else.
• If you are offering a free report have the report introduction on the landing page with the form fields below the fold on the second screen.
 
 
Andrew Shedden is the president of Broadfield Communications, a company that designs websites that get great results in less time. For instant access to articles, tools, tips and other resources that will improve your website performance visit: www.broadfieldcommunications.com.