Renowned CPG firm says MonoSol played a big part in helping Tide Pods be the successful product it is.
Specialty films developer MonoSol of Merrillville, Ind., has received the 2012 Connect+Develop Partner of the Year recognition from leading CPG (consumer packaged goods) manufacturer and brand-owner Procter & Gamble Company (P&G).
The award is in recognition of MonoSol’s role in accelerating the product development and commercialization of P&G’s bestselling Tide Pods brand of laundry detergent, which is claimed to have captured a 68-percent share of the U.S. unit-dose laundry segment since last year’s launch.
“We wouldn’t have been able to deliver the biggest breakthrough in laundry in 20 years if we hadn’t partnered and collaborated with MonoSol on a solution to what seemed to be an unsolvable proposition,” says P&G president Bob McDonald, citing the unique look-and-feel of the single-use packets featuring three separate chambers to hold a liquid detergent, a stain fighter and a brightener.
A subsidiary of leading Japanese-owned specialty chemicals group Kuraray Co., Ltd., MonoSol developed a new proprietary film that dissolves rapidly in the wash, even in cold water, but holds up to wet hands, according to the company.
“We don’t just sell water soluble films at MonoSol; we provide total solutions and drive industry innovation by partnering with our customers, big and small,” says MonoSol’s R&D director Tom Yogan. “The Tide Pods technology is a leapfrog in many aspects in terms of the state-of-the-art monodose detergents, and it is an honor to be recognized by P&G for our role in the development of this very successful new product.”
For more information on MonoSol, visit www.monosol.com.