Marketing Trends & Packaging Innovation

PAC—The Packaging Association and Xerox offer seminars on digital packaging innovation.

BY Canadian Packaging Staff ON February 14, 2013 11:21am

Packaging Events
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photo from www.xpertofficesolutions.com .

photo from www.xpertofficesolutions.com .

Presented by PAC—The Packaging Association and Xerox, a pair of seminars will be held on February 28, 2013 at the Xerox Workshop which will also feature a morning Xerox Research 
Centre of Canada (XRCC) tour for those who sign up one of the sessions.

The XRCC (see photo) is Xerox’s Mississauga, Ont.-based strategic materials research center, enabling the flow of leading-edge imaging materials from research concepts to supplies and consumables solutions.

The workshop will examine marketing trends and packaging innovation focusing on the digital packaging industry, which is expected to have a compound annual growth rate of 15.7 per cent between 2009 and 2014.

What’s driving this growth?

There are several factors, including demand for innovative ways to differentiate products, short run packaging to support inventory and cost management, as well as regional, local and low-volume products.

How is it achieved? Well, ideal digitally printed packaging applications include: personalized promotional tools, product samples, short run, pharmaceutical and private label foods.

For an in-depth look at the digital packaging industry, sign up for this event, which will feature:

  • Barbara Pellow, group director of InfoTrends discussing The Digital Impact on Packaging Industry;
  • Dr. Paul Smith, vice-president of the Xerox Innovation Group (XRCC) discussing The Future of Folding Carton Packaging;
  • Simon Healy, president & chief executive officer, Mediaware Global Services talking about The Value of Digital Packaging in Real Terms.
Session 1: Morning
8:30 – 9:00 Registration
9:05 – 9:35 The Future of Folding Carton Packaging, Paul Smith – XRCC
9:35 – 10:30 The Digital Impact on Packaging Industry, Barb Pellow – InfoTrends
10:30 – 10:35 Break
10:35 – 11:30 The Value of Digital Packaging in Real Terms, Simon Healy – Mediaware
11:30 – 11:55 Round Table – Questions/Discussion with Presenter Panel
12:15 – 1:00 Lunch & Reception
1:00 – 1:45 Xerox Research Centre of Canada – Tour
Session 2: Afternoon
12:30 – 2:00 Registration
1:00 – 1:45 Xerox Research Centre of Canada – Tour
2:05 – 2:35 The Future of Folding Carton Packaging,
Paul Smith – XRCC
2:35 – 3:30 The Digital Impact on Packaging Industry, Barb Pellow – InfoTrends
3:30 – 3:35 Break
3:35 – 4:30 The Value of Digital Packaging in Real Terms ,Simon Healy – Mediaware
4:30 – 4:55 Round Table – Questions/Discussion with Presenter Panel
5:00 – 6:30 Reception (Finger Foods & Refreshments)

Where:
Xerox Research Centre of Canada 
(NeXus Facility)
2660 Speakman Drive
Mississauga, ON
L5K 2L1

Price:
PAC Member: $60.00 + HST
Non Member: $85.00 + HST

How: Register online
Both morning and afternoon participants welcome to attend tour. Afternoon attendees, please register prior to tour start time.

Registration deadline: February 25, 2013. 
No walk-ins.

More information:
Lindsey Ogle
PAC—The Packaging Association
416-646-4641
E-mail: llogle@pac.ca.