Canadian Manufacturing

Wheel maker chooses violent mexican state to build $135-million factory

The state of Chihuahua—a veritable battleground which has been awash in violence committed by the feuding Juarez and Sinaloa drug cartels—offered the company offered the company a number of incentives



VAN NUYS, Calif.—Superior Industries International, Inc. has chosen Chihuahua, Mexico as the site it will construct a $135-million manufacturing facility to expand capacity and meet anticipated growth in product demand.

The state of Chihuahua—a veritable battleground which has been awash in violence committed by the feuding Juarez and Sinaloa drug cartels—offered the company offered Superior a number of incentives. The company already has three plants in the area.

“Our positive discussions with the state government of Chihuahua exemplify the cooperative relationship that has existed for the twenty years that Superior has been operating in Mexico,” said Steven J. Borick, Chairman, Chief Executive Officer and President. “Our team of employees in Chihuahua is a critical part of our success and we are excited to be able to commit to providing more opportunities there.”

Superior says the new facility will have an initial production capacity between 2 million and 2.5 million wheels a year. The company currently produces approximately 12.5 million wheels annually from five plants.

Superior manufacturers aluminum wheels for passenger cars and light-duty vehicles in North America and supplies OEMs, including Ford, General Motors, Chrysler, BMW, Mitsubishi, Nissan, Subaru, Toyota and Volkswagen.

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