Canadian Manufacturing

Ford seeks to revive slumping European sales with 15 new vehicle launches over 5 years

Automaker forecasts car sales in Europe will increase by 20 per cent by 2017



MILAN, Italy—Ford has unveiled 15 new or restyled vehicles for the European market that it will launch over five years to revive sales.

The refreshed lineup includes a second-generation Kuga midsize SUV to be launched this year, as well as a new Ecosport compact SUV and the European launch of the larger Edge.

The automaker will launch the iconic Mustang in Europe.

Ford Europe CEO Stephen Odell said improvements in the “brutal” European market are not expected soon.

Ford, he said, is increasing its investment in Europe to be ready when the market bounces back.

Ford forecasts that car sales in Europe, including Russia, will increase by 20 per cent in the next five years.

Ford’s first-half European sales dropped 10 per cent to 517,094 units, a 7.8 per cent market share.

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