Canadian Manufacturing

Demand sparks third shift for GM



General Motors of Canada Ltd. is bringing in over 600 employees to begin work tonight on a third shift at the Oshawa Assembly Plant.

The automaker cites soaring demand for the Equinox SUV for the production increase.

Just weeks after the start of regular production for Equinox in Oshawa, the third shift marks the final stage of capacity increases for the Chevrolet Equinox and GMC Terrain SUVs.

“In one-third of the time it would normally take, our teams at Oshawa and CAMI have quickly implemented innovative solutions to satisfy incredible customer demand for these popular vehicles,” said Kevin Williams, president and managing director of General Motors of Canada, in a release.

“The successful implementation of these unique capacity increases reflects the new agility and customer focus that drives every business decision we make.”

The award-winning Oshawa Assembly Plant will schedule a portion of the new shift to overlap the preceding shift for the next two weeks to pass on best practices during third shift ramp-up.

GM says sales for the Equinox have increased by 72 per cent in Canada and 77 per cent in the U.S., where more than 85 per cent of production is exported.

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