Canadian Manufacturing

Bob Lutz named chairman of electric truck company VIA Motors

Lutz says for electric vehicles to see widespread adoption the technology must deliver a good return on investment to the largest segment of the auto business



ANN ARBOR, MIch.—Former vice chairman of General Motors Bob Lutz has been appointed Chairman of the Board of VIA Motors, a maker of extended range electric trucks, vans & SUVs

Lutz is replacing retiring chairman Carl Berg, who has served since VIA’s launch in 2009. Berg continues to be VIA’s largest shareholder.

“Mr. Lutz brings with him a passion for the evolution of the automobile, and decades of experience from his tenure in top executive positions at each of the world’s leading auto companies,” said John Weber, VIA Motors, CEO.

“I believe VIA is electrifying the right end of the business and is implementing a very sound business strategy,” said Lutz. “If we are going to see main stream adoption of electric vehicles, the technology must deliver a good return on investment to the largest segment of the auto business, namely trucks, vans & SUVs. That’s why I am so confident in VIA and I’m pleased to serve as Chairman,” said Lutz.

Lutz has held senior leadership positions at GM, Ford, Chrysler and BMW. Lutz retired from GM in 2010.

VIA Motors is an electric vehicle development and manufacturing company based in Orem, Utah.

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