Canadian Manufacturing

Canada’s Anti- Spam Legislation (CASL) will impact all businesses

Canada's new anti-spam law will enter into force on July 1, 2014. Once enacted, businesses will have to adapt many aspects of how they communicate electronically with prospects and customers alike


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Canada’s Anti Spam Legislation (CASL) will greatly impact how your company is allowed to communicate electronically. Here are some of the things your company will no longer be able to do:

  • Sending commercial electronic messages without the recipient’s permission, including messages to email addresses, social networking accounts and text messages sent to a cell phone
  • Altering transmission data in an electronic message, resulting in the message being delivered to a different destination without express consent
  • Installation of computer programs without the express consent of the owner of the computer system or its agent, such as an authorized employee
  • Using false or misleading representations online to promote products or services
  • Collecting personal information through accessing a computer system in violation of federal law
  • Collecting electronic addresses by the use of computer programs or the use of such addresses, without permission (address harvesting)

 

Anti-spam law will change the way you market
From Plant, Canada’s Industrial Magazine

The next small business time bomb: Bill C-28
From 2012, but a good backgrounder

CASL and the Insurance sector
From CanadianUnderwriter.ca

From The Web

Government of Canada’s main site for CASL info

NEW! Updated FAQs on the federal CASL site

NEW! Comments on the new FAQs fromlawyer and CASL-watcher Barry Sookman

Canadian anti-spam law finally to take effect July 1, 2014
From IT World Canada magazine

What Canada’s new anti-spam law means to you
A Deloitte position paper

Resource sites:

Blake Cassels & Graydon LLP Resource site: Get Ready For Canada’s New Anti-Spam Laws

Videos:

CASL Preparation Breakfast with Canadian Privacy Lawyer Shaun Brown

3 things to know about CASL

Become King of CASL: Preparing for Canada’s Anti-Spam Legislation


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