Women in emerging markets: clandestine competitive advantage

Booz & Co. suggests leading companies are growing through the educated women in emerging markets

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NEW YORK—Some of the world’s leading companies are capitalizing on growth in emerging markets by tapping a little-used resource: the women in those countries that represent more than half of university graduates and half their workforce, according to a Strategy + Business report by Booz & Co.

“How female talent could transform emerging markets” suggests companies like Google, Siemens and PepsiCo continue to struggle capitalizing on booming markets like the BRIC countries and in the Middle East.

To cope, they’re turning to the talented, educated woman who live in those countries to develop markets and enhance global business operations.

Check out the full report here.

Former Plastics in Canada editor, Erika Beauchesne, also took a look at how woman are thriving in the oft male dominated world of Canadian manufacturing.

Also, take a look a slightly dated, but very helpful piece on how Linamar CEO Linda Hasenfratz looked to turn her business around at the height of the 2008 recession.

Check out the photo gallery below to get to know some of North America’s most powerful business-women.

  • Ellen Kullman

    Ellen Kullman

    CEO of global chemical giant, DuPont.

  • Indra Nooyi

    Indra Nooyi

    CEO of global beverage giant, PepsiCo.

  • Linda Hasenfratz

    Linda Hasenfratz

    CEO of Guelph-based automotive part manufacturer Linamar. (Photo courtesy of Reuters)

  • Elyse Allan

    Elyse Allan

    CEO of General Electric Canada

  • Mary Barra

    Mary Barra

    Senior vice-president of global product development for General Motors Co.