Has changed its name to BlackBerry following launch of highly-anticipated devices, operating system
WATERLOO, Ont.—Research In Motion is shedding its name in favour of the title that put the Waterloo, Ont., firm on the map.
The smartphone maker announced it changed its name to BlackBerry following the launch of its highly-anticipated next generation devices and BlackBerry 10 operating system.
“This change from Research In Motion to BlackBerry comes at a defining moment in our company’s history,” company president and CEO Thorsten Heins said in a statement.
A pioneer in the smartphone game, BlackBerry is facing what many analysts describe as a sink-or-swim apex.
Once Canada’s most valuable company, BlackBerry suffered a rapid fall from grace in recent years, with its shares plummeting as its offerings were viewed as stagnant amongst mobile device users.