Canadian Manufacturing

Porsche opens US$100M N.A. headquarters

The 27-acre facility is located on the former site of a Ford Motor Co. assembly plant



ATLANTA—A German automaker has opened its North American headquarters in metro Atlanta.

Porsche officials were joined by Georgia Gov. Nathan Deal and others for the opening of the $100 million Porsche Experience Center near the Hartsfield-Jackson Atlanta International Airport.

The 27-acre facility is located on the former site of a Ford Motor Co. assembly plant that was in production for almost 60 years. The facility is the automaker’s first investment outside of Germany.

The Porsche Experience Center includes a 1.6 mile driver development track, a driving simulator lab, a retail store for Porsche branded items, conference and event space, and a restaurant.

Officials say the facility will also include a classic car gallery and restoration centre along with technical training facilities.

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