Canadian Manufacturing

BlackBerry had 19% of Canada’s smartphone market in June: report

Smartphone maker's market share used to hover around 40 per cent



TORONTO—BlackBerry still had a 19 per cent share of the Canadian smartphone market as of June but that number has been declining, says measurement company comScore.

Google’s Android platform had 43 per cent of the market, Apple’s iOS had 35 per cent and Microsoft’s mobile operating system had two per cent, according to comScore.

“When we first started measuring mobile a couple of years back what we saw was that at the end of the day, the BlackBerry share was close to 40 per cent,” vice-president of sales Bryan Segal said during a Social Media Week event.

“Definitely share is changing. BlackBerry in Canada is still a stronghold, we measure this across the globe and this is the highest percentage of BlackBerry usage.

“I’m not a forecaster … but obviously the trend is going down.”

ComScore said there are now 23 million mobile phone users in Canada, with 72 per cent on a smartphone and 28 per cent still using an older so-called feature phone.

About 61 per cent of Canadians had a smartphone in June, which was third highest globally.

About 66 per cent of consumers in the United States and 62 per cent of mobile users in the United Kingdom had smartphones.

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